Who the Heck is
Bruce Chenoweth,
S.I.P.E., S.L.T.P.O., S.Q.E., S.S.Q.E., F.S., S.F.A., B.S.E.E.E.

and what do all those funny letters after his name mean?

In the context of this web site, Bruce Chenoweth is an expert in the effects of Dynamite® Nutritional Products on his animals, and on the animals of many of his friends, associates and customers.

With respect to all the letters that follow his name, they represent a multi-faceted semi-serious jest about the meaning of letters that follow people's names.

"S.I.P.E." stands for "Senior Inhabitant of Planet Earth." Bruce suggests that this title is appropriate for everyone who has survived to age 65, and that it denotes that such a person just may have a thing or two that they have learned which could be valuable to those with less practical life experience. He subscribes to the Chinese philosophy that this is the highest level of educational accomplishment attainable.

"S.L.T.P.O." stands for "Senior Long Term Pet Owner." This one emerged when he became aware that the General Manager of a certain pet products manufacturing firm did not, and never had, owned any pets of his own. The fact that this person had never experienced the depth of two-way cross-species love, and the devastation experienced by the illnesses and deaths of intensely loved pet friends seemed to render him useless in any capacity for understanding pet product manufacturing and distribution.

Bruce, on the other hand, has experienced the ecstasy and the agony of loving pet relationships since he was old enough to toddle. At four years old he witnessed the destruction of his family's German Shepherd who was gallantly defending him against a perceived attack by the county sheriff. Unfortunately, the armed officer had not adequately conveyed to either Bruce nor to his canine guardian that his inappropriately aggressive behavior was "just kidding."

Since that time back in 1946, Bruce has gained and lost many, many animal friends of all types, but especially dogs. His only regrets about these relationships are that he didn't know then what he knows now about how to love and care for them. It is in this spirit that he offers the benefits of his studies and experience to anyone willing to accept them.

Wouldn't you agree that doing so has earned him the right to don the S.L.T.P.O. credential as a legitimate title?

Conspicuous by it's absence from Bruce's name is "D.V.M." Although Bruce would love to have received the education of a Doctor of Veterinary Medicine, he is acutely aware, through his close friendship and long past bachelor-apartment-sharing with an outstanding veterinarian, that a successful practice requires such a high level of focus on medicines, surgical procedures and business practices that few veterinarians have the luxury of studying foods, supplementation and natural topical treatments. Where a D.V.M. focuses valiantly on rescue and disease management, Bruce has the freedom to study and experiment with health, happiness and life enhancement.

Some of the other titles held by Bruce have been:

S.Q.A.E—Senior Quality Assurance Engineer

F.S.—Forensic Scientist

S.F.A.—Senior Failure Analyst

Although these were associated with specific periods of employment in other fields, each served to educate Bruce that the accumulation and dissemination of unsupportable information has the effect of a boomerang with flank carnivore tendencies. In other words, saying things that are not provably true often returns to bite us on the butt ...

... and, one last "title" that has been held by Bruce:

A Senior Engineer, scholar and Master Chemist, having reviewed and evaluated Bruce's education and experience, endowed his corporate resume with the title "B.S.E.E.E." This was reported to have stood for "Bachelor of Science, Electrical Engineering, Equivalent. Bruce, however, always suspected that the "BS" part might have represented something other than "Bachelor of Science."

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